PRIVACY POLICY
Last updated: 09/12/2025
1. WHO WE ARE
At Liftlux, we take your privacy seriously. We only collect the personal information needed to process your orders, improve your shopping experience and communicate with you about our products and services.
We are the “data controller” of the personal data we collect via this website and related services.
– Legal name: Liflutx
– Email: vendasamem01@outlook.com
If you have any questions about this Privacy Policy or how we use your data, please contact us at vendasamem01@outlook.com.
If we appoint a Data Protection Officer (DPO), we will add their contact details here.
2. WHAT THIS POLICY COVERS
This Privacy Policy explains:
– what personal data we collect about you;
– how and why we use it;
– the legal bases we rely on;
– who we share it with;
– how long we keep it; and
– your rights under UK data protection law (UK GDPR and Data Protection Act 2018).
By using our website, creating an account or placing an order, you acknowledge that you have read this Privacy Policy.
3. PERSONAL DATA WE COLLECT
We may collect and process the following categories of personal data:
(a) Identity and contact details
– Name
– Email address
– Telephone number
– Billing and delivery address
– Account login details (if you create an account)
(b) Order and transaction information
– Products you purchase, size and preferences
– Order dates and order history
– Payment status and basic payment details
(Note: your full card details are processed securely by our payment provider; we do not store your full card number.)
(c) Technical and usa
– IP address
– Device type, browser type and version
– Time zone setting and approximate location
– Pages visited, clicks, time spent on pages
– Referring website or advert
(d) Marketing and communication preferences
– Whether you have subscribed to our newsletter
– Your preferences for marketing emails or SMS
– Records of communications we send to you and interactions (e.g. email opens or clicks, where legally allowed)
(e) User-generated content
– Product reviews, ratings, comments, messages or images you choose to share with us or post on our channels.
(f) Social media and ads interaction
– If you interact with our ads or content on social media platforms, those platforms may share limited data with us in line with their own privacy policies and your settings.
We do not intentionally collect sensitive personal data (such as health information) through this website.
4. HOW WE COLLECT YOUR DATA
We collect personal data in the following ways:
– Directly from you: when you browse our website, place an order, contact us, create an account, sign up for marketing or take part in a promotion.
– Automatically: via cookies and similar technologies when you use our website (see Section 7 on cookies).
– From third parties:
– payment service providers who process your payments;
– analytics and advertising partners;
– delivery and logistics partners providing delivery updates.
5. HOW WE USE YOUR PERSONAL DATA AND LEGAL BASES
We only use your personal data when we have a legal basis to do so. Under UK GDPR, the main legal bases we rely on are: performance of a contract, consent, legal obligation and legitimate interests. :contentReference[oaicite:1]{index=1}
We may use your data for the following purposes:
(a) To process and deliver your orders
– To take payment, provide invoices and confirmations
– To arrange shipping and delivery and send order updates
**Legal basis:** performance of a contract; legitimate interests (to operate our business).
(b) To manage your account and our relationship with you
– To create and maintain your customer account (if you choose to register)
– To respond to your queries and provide customer support
– To notify you of changes to our terms or policies
**Legal basis:** performance of a contract; legitimate interests (to keep our records up to date and offer good customer service).
(c) To send you marketing communications (where permitted)
– To send you emails or messages about new products, offers or updates
– To show you relevant adverts or content online, including through social media and advertising partners
**Legal basis:** your consent (where required); legitimate interests (to promote and grow our business, in a way you would reasonably expect).
You can opt out of marketing at any time (see Section 8).
(d) To improve our website, products and services
– To analyse how customers use our website and products
– To test and develop new features or services
**Legal basis:** legitimate interests (to understand how customers use our services and to improve them).
(e) To prevent and detect fraud or misuse
– To verify identity where appropriate
– To monitor for suspicious activity and protect our business and other customers
**Legal basis:** legitimate interests (fraud prevention and network security); legal obligation in some cases.
(f) To comply with legal obligations
– To keep proper business records for tax and accounting purposes
– To respond to lawful requests from public authorities or regulators
**Legal basis:** legal obligation.
6. MARKETING COMMUNICATIONS
If you choose to receive marketing from us (for example by ticking a box at checkout or signing up to our newsletter), we will use your contact details to send you information about our products, services, promotions and news.
You can stop receiving marketing at any time by:
– clicking the “unsubscribe” link in any marketing email; or
– contacting us at [support email].
If you opt out of marketing, we may still send you non-marketing messages related to your orders or essential service updates.
7. COOKIES AND SIMILAR TECHNOLOGIES
We use cookies and similar technologies on our website to:
– make the site work properly (for example, keeping items in your basket);
– remember your preferences;
– understand how people use our site;
– measure and improve the performance of our content and adverts.
Some cookies are essential for the site to function and cannot be switched off in our systems. Non-essential cookies (such as analytics or advertising cookies) may require your consent, and you will usually be able to manage these through our cookie banner or your browser settings. :contentReference[oaicite:2]{index=2}
For more information, please see our separate Cookies Policy (if available) or contact us.
8. SHARING YOUR PERSONAL DATA
We do not sell your personal data.
We may share your data with trusted third parties, strictly for the purposes described in this Policy:
– Payment service providers (to process payments securely)
– Website hosting and e-commerce platform providers
– IT support and security providers
– Email and marketing service providers
– Analytics and advertising partners
– Logistics, warehousing and delivery companies
– Professional advisers (such as accountants or legal advisers), where necessary
– Public authorities or regulators, where required by law or to protect our legal rights.
Where we use third-party service providers, we require them to keep your data secure and only use it in accordance with our instructions and applicable data protection law.
If we are involved in a business sale, merger, restructuring or acquisition, your data may be shared with the relevant parties as part of that process, under appropriate safeguards.
9. INTERNATIONAL DATA TRANSFERS
Because we use online tools, hosting and service providers that may be based outside the United Kingdom, your personal data may be transferred to and stored in countries outside the UK (and the European Economic Area).
When we transfer personal data outside the UK, we will take steps to ensure an appropriate level of protection, for example by:
– transferring to countries that have been recognised as providing an adequate level of protection; or
– using standard contractual clauses or equivalent safeguards approved under UK data protection law.
You can contact us if you would like more information about these safeguards.
10. DATA RETENTION – HOW LONG WE KEEP YOUR DATA
We keep your personal data only for as long as reasonably necessary to fulfil the purposes we collected it for, including for satisfying any legal, accounting or reporting requirements.
Examples:
– Order and transaction records: generally kept for up to 6 years for tax and accounting purposes.
– Customer account details: kept while your account is active and for a reasonable period afterwards if needed for our records.
– Marketing data: kept while you remain subscribed or engaged, and deleted or anonymised after a period of inactivity or when you withdraw consent or object.
When we no longer need your personal data, we will delete or anonymise it.
11. SECURITY OF YOUR PERSONAL DATA
We use appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction or damage.
However, no system or transmission over the internet can be guaranteed to be completely secure. You are responsible for keeping your account password confidential and for using a secure connection when accessing our website.
12. YOUR RIGHTS UNDER DATA PROTECTION LAW
Under UK data protection law, you have several rights in relation to your personal data, which may apply in different circumstances:
– **Right to be informed** – to be told how your data is collected and used (this Privacy Policy is part of that).
– **Right of access** – to request a copy of the personal data we hold about you.
– **Right to rectification** – to ask us to correct inaccurate or incomplete data.
– **Right to erasure (“right to be forgotten”)** – to ask us to delete your data in certain circumstances.
– **Right to restrict processing** – to ask us to limit how we use your data in certain cases.
– **Right to data portability** – to receive your data in a structured, commonly used format and transfer it to another provider where technically feasible.
– **Right to object** – to object to our use of your data where we are relying on legitimate interests or for direct marketing.
– **Rights in relation to automated decision-making and profiling** – where decisions are made solely by automated means with legal or similarly significant effects on you.
To exercise any of these rights, please contact us at [support email]. We may need to verify your identity before responding to your request. We aim to respond within one month, or within any extended time allowed by law where requests are complex.
13. COMPLAINTS
If you have any concerns about how we use your personal data, we would appreciate the chance to deal with your concerns first. Please contact us at [support email].
You also have the right to lodge a complaint with the UK data protection authority:
Information Commissioner’s Office (ICO)
Website: https://ico.org.uk
14. CHILDREN’S PRIVACY
Our website and services are not directed at children, and we do not knowingly collect personal data from anyone under the age of 16. If you believe that a child has provided us with personal data, please contact us so we can delete it.
15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, for example to reflect changes in our practices, legal requirements or the services we offer. The updated version will be posted on this page with a new “Last updated” date. We encourage you to review this Policy regularly.
16. CONTACT US
If you have any questions, requests or concerns about this Privacy Policy or our use of your personal data, please contact us at:
Liftlux
Email: vendasamem01@outlook.com